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Staff Profiles
Michael Booher
Bio
Michael Booher
Chief Financial Officer
Michael joined Southern in December 2019
Prior to joining Southern, Michael was the Chief Financial Officer at Lifestyle Brands LLC (multi-channel apparel retailer / master licensee of Margaritaville Brands)
Previous senior leadership positions in the hospitality and retail sectors including 20+ years with Hard Rock International. Michael oversaw the $250 million European division including aggressive expansion efforts throughout continental Europe
Michael earned his B.S. of Accounting and M.B.A. from the University of Central Florida; he holds an active CPA license in the state of Florida
